Whoever Wants It Less, Runs It. A Sociologist Named This Law in 1938, and the Data Still Holds.
In 1938 the sociologist Willard Waller wrote down the coldest true thing about love: the partner who is less invested controls the relationship. A 2006 longitudinal study proved him right. Here is the law, the six strategic rules that fall out of it, and how to use them without becoming the villain.
